2017 CBD Market Study Report By HelloMD and Brightfield Group
HelloMD and the Brightfield Group CBD Market Study
HelloMD and the Brightfield Group conducted the largest CBD market usage study to date. This study includes 2,400 HelloMD members of their total community, 150,000. Key findings for hemp-derived CBD users are;
- 59 percent of consumers are female
- Anxiety is the top medical condition to treat
- The majority of users purchase from dispensaries
- 59 percent of consumers prefer oil cartridges/vaping
- More than 50 percent use CBD products daily
- Consumers use CBD products to provide the best medical relief
“In an effort to shed light onto the opaque market, Brightfield Group, in combination with HelloMD, has collected data from over 2,400 HelloMD medicinal cannabis community members from the United States (primarily California) and abroad. The resulting analysis provides insight into their experiences and perceptions of CBD products – both hemp-derived and marijuana-derived,” states the report.
Hemp-Derived CBD Market Key Findings
Overall, this CBD market study demonstrates that consumers find effectiveness in treating anxiety, insomnia, joint pain and depression. Throughout the study, rates of CBD usage, CBD user profiles, medical conditions treated by CBD, brand preferences, and CBD customer satisfaction were all determined for CBD dominant users, marijuana-derived CBD only users, hemp-derived CBD users, and THC dominant users.
For the sake of Infinite CBD being an industrial hemp-derived CBD isolate company, these findings primarily reflect hemp-derived CBD users.
The majority of hemp-derived CBD users are female, making up 59 percent of users. 31 percent are between the ages of 35 and 49 with people age 26-34 and 50-60 following at 22 percent.
According to Infinite CBD reports, our demographics are similar to these statistics. The majority of our users are women but 32 percent are between the ages of 25 and 34.
Preferred Consumption Method
The HelloMD and Brightfield Group survey concludes that vaping is the preferred method of consumption. Next is a topical. Consumers would then prefer a high CBD flower/strain, followed by tinctures and edibles.
For Infinite CBD, over the past three months Absolute Zero has been our most popular product. This is a smokable product that users can either dab or vape. Vaping offers users a fast and effective relief that is discrete. Our 5000mg droppers were the next most sold product over the past three months. These can be used as a topical or as a tincture.
Top Medical Conditions
According to the CBD market report.
- Of the 2,400 participants, 71 percent use hemp-derived CBD products for anxiety.
In a double blind study, 12 participants took 600 mg of CBD while 12 participants took a placebo. Results conclude that those who took CBD had significantly reduced anxiety, cognitive impairment and discomfort in their speech performance, and significantly decreased alert in their anticipatory speech.
- 64 percent consume for insomnia.
During a Brazilian study, researchers at Escola Paulista de Medicina in São Paulo completed a study where 15 insomniacs were administered 40 mg to 160 mg of CBD, a placebo, or nitrazepam. Results show that the highest dose of CBD increased sleep. Additional research studies describe CBD as an effective way to regulate REM sleep alteration.
Joint Pain and Inflammation
- 55 percent of users use CBD products for joint pain and inflammation.
Dr. Sheng-Ming Dai of China’s Second Military Medical University found CB2 receptors are found in unusually high levels in the joint tissues of arthritis patients. Further, the Rheumatology article explains the use of cannabis fights inflammation in joints by activating CB2 receptors.
- 49 percent consume hemp-derived CBD for depression.
When administered CBD, animal subjects in a study showed to have fewer instances of anxiety and depression. The study tested animals in various scenarios such as the forced swimming test (FST), elevated plus maze (EPM) and Vogel conflict test (VCT). Results suggest that CBD exhibited anti-anxiety and antidepressant effects.
84 percent of the survey participants find hemp-derived CBD products to be either extremely effective or very effective. No one finds CBD to have no effect at all.
In comparison to CBD-dominant products and marijuana-derived products, hemp-derived CBD products were almost just as effective if not more as alternatives.